![]() After the acquisition, Franklin moved Steak 'n Shake's headquarters from Normal, Illinois to Indianapolis. ![]() Ownership passing through many hands, including Gus's wife Edith, who ran the chain until 1969 Longchamps, Inc., an East Coast steakhouse company that owned the chain from 1969 to 1971 and Indianapolis-based Franklin Corporation, led by Robert Cronin, author of Selling Steakburgers: The Growth of a Corporate Culture. Steak 'n Shake continued to expand throughout Illinois following Belt's death on August 20, 1954. In the late 1990s, Steak 'n Shake sold the building to the Monical's Pizza company. The original building at the intersection of Main Street and West Virginia Avenue was damaged by a fire in the early 1960s, but was repaired and its dining room expanded. Later patrons were assured that Steakburgers were still made from these ingredients "at our own commissary" for shipment to the restaurants, where the open grill line remained "in sight" to customers.Ī combination meal from Steak 'n Shake restaurantĪfter having success, Belt purchased a chain of Goal Post restaurants throughout central Illinois, converting them to Steak 'n Shakes and added curb service. It also assured Belt's customers of the veracity of his "Steakburger" claim. Steak 'n Shake's slogan, "In Sight It Must Be Right", originally referred to Belt's practice of wheeling a barrel of T-bone, sirloin, and round steaks into the public area of his restaurant, then grinding them into burgers in front of his customers -it was intended to reassure customers of the product's wholesomeness as at the time, ground beef was still viewed with skepticism by the general public, based on the likelihood of its having impurities deliberately added to it. He converted the combination gas station and chicken restaurant that he owned (Shell's Chicken) into a hamburger stand. "Gus" Belt (born in Morrisonville, Illinois) founded Steak 'n Shake in Normal, Illinois, in February 1934, after serving four years in the United States Marine Corps. The "steak" in the restaurant name comes from the menu item.Ī. The corporation's slogan, "Famous for Steakburgers", refers to its most prominent food item, the Steakburger. The menu features primarily burgers and hand-dipped milkshakes other entrees, side items, and drinks are also available. Many locations are open 24 hours a day, seven days per week. Restaurant locations have sit-down, drive-thru, and front-window service they provide a hybrid of fast-food to-go and diner-style sit-down service. The company has since attempted to convert to a fully franchised model. As of 2018, 628 Steak 'n Shake restaurants were in operation of those 414 are corporate-owned, and 214 franchised. The company is headquartered in Indianapolis, Indiana and is a wholly owned subsidiary of Biglari Holdings. ( doing business as Steak 'n Shake) is an American casual restaurant chain concentrated primarily in the Midwestern United States with locations also in the South, Mid-Atlantic and Western United States, Europe, and the Middle East.
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